Launched in 2015 alongside the omnipresent Responsible Down Standard (RDS), Allied Feather + Down’s TrackMyDown (TMD) traceability and education enable users through a partnership with Protect Our Winters (POW), a climate action organization.
The partnership provides an increased level of environmental impact transparency and education to users of the highly popular TMD platform. Knowledge is power, and anyone who purchases a down jacket insulated with ALLIED down will be better informed and equipped to take action in the fight against climate change.
“We knew that RDS certification would bring a new level of confidence to purchasers of down products concerned with animal welfare,” said Matthew Betcher, creative director with ALLIED. “By listening to our TMD users, it became obvious to include additional information on environmental impacts and steps that can be taken to offset them. As leading advocates in the fight for climate policy change, POW is the perfect partner in this effort.”
Even though down has shown to have 85-97 percent LESS impact than synthetic alternatives, there still is an impact and this is important to communicate and help customers make informed decisions while giving them the tools to act. The partnership with POW allows TMD users to make a difference in facilitating climate policy change at the federal level, as opposed to feel-good programs such as carbon offsets or tree planting campaigns that don’t address the root of the problem.
More than 200 outdoor, fashion and bedding brands employ the TMD program. The platform continues to grow, seeing significant use from a global customer base and attracts more than 15,000 users per month, generating a high degree of visibility for climate impacts and POW’s fight against climate change.
To learn more about ALLIED, please visit http://www.alliedfeather.com/.