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Sunday, January 23, 2022

Adventure Ready Brands Acquires LuminAID

Adventure Ready Brands, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products, has acquired LuminAID, maker of solar-powered lighting and charging solutions for the outdoors and emergency use. The transaction closed November 19.

Adventure Ready Brands’ product portfolio includes After Bite insect bite relief, Adventure Medical kits and Survive Outdoors Longer camping gear. Following an equity investment by Victor Capital Partners in January 2019, the company has grown through organic sales growth and strategic acquisitions. The LuminAID investment continues the company’s commitment to merger and acquisition as Adventure Ready Brands seeks to grow its portfolio of consumer-driven brands that inspire outdoor adventure. The company is based in Littleton, New Hampshire, and Kallispell, Montana.

“At Adventure Ready Brands, we have a team of passionate people that know how to grow brands that delight both consumers and retail customers,” said Chris Heye, CEO. “As a strong brand with a great product portfolio, driven by a powerful mission, LuminAID fits the mold perfectly for the company we are building. We are strong believers in the LuminAid mission to make safe light and energy accessible for all, and we think that our brand-building and selling strengths will help bring its solar-powered products to more people across the world.”

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