As one large sporting goods chain struggles, another continues its expansion plans. Dick’s Sporting Goods will be opening a new Dick’s Sporting Goods and Field & Stream store on Friday, April 1, at the Ambassador Town Center in Lafayette, LA. The store features a Dick’s Sporting Goods and a Field & Stream store in one location under the same roof.
A three-day Grand Opening celebration will run through Sunday, April 3. The store will open at 8:00 a.m. on Friday and Saturday and 9:00 a.m. on Sunday. Guests will have the chance to receive giveaways throughout the weekend, which will include a chance to open the Dick’s Sporting Goods Gift Locker or Field & Stream Locked and Loaded Prize Safe, receive free mystery gift cards and other premium items
“We’re excited to offer the Lafayette community two great stores in one location,” said Lauren Hobart, Executive Vice President & Chief Marketing Officer, Dick’s Sporting Goods. “The new stores will carry a wide range of sports and outdoor apparel, equipment and accessories and will be an essential destination for sports fans, athletes and outdoor enthusiasts in the community.”
Several special guests will make in-store appearances during the Grand Opening including Willie Robertson, star of A&E’s Duck Dynasty, and former college and pro quarterback Jake Delhomme.
