Helly Hansen, a global ski and outdoor brand for professionals, worldwide, opened its first store in Denver. Located at 16th and Market St. in the basecamp at Market Station development, this 3,000 sq. ft. location will allow Helly Hansen to directly connect with, serve and support the Denver market with a range of technical ski, outdoor and lifestyle apparel and footwear.
Helly Hansen holds nearly 150 years of knowledge and expertise in creating performance-driven apparel, and has developed partnerships with numerous athletes, teams, mountain guides, search and rescue organizations and ski resorts on a global scale, including Vail Resorts. As part of the brand’s strategy to grow its presence in key markets throughout North America, there have also been recent store openings in Newport, R.I. and Vancouver, B.C., Canada. Helly Hansen currently operates 13 brand stores in the U.S. and Canada.
“We’re excited to open our first store in Denver, a city that has long been at the heart of outdoor adventure,” says Paul Gillen, VP DTC, Helly Hansen. “This store is a key step in our commitment to the Denver community and the wider outdoor and winter sports market. Expanding into strategic locations like Denver allows us to deepen our connection with existing customers, while also introducing Helly Hansen to new audiences.”
To celebrate the store’s opening, Helly Hansen is offering in-store promotions through May 26, including savings of up to 30 percent and a gift with purchases of $100 or more (May 24 and 31).
Trusted by professionals to create gear that’s built to perform in the most extreme environments, Helly Hansen’s latest Spring/Summer 2025 Collection features an array of new styles and updated bestsellers, purposefully designed to help people stay and feel alive. To learn more about Helly Hansen and see what’s new for the upcoming season, visit the new store location at 1415 16th St. in Denver, CO, 10 a.m.–7 p.m. (Mon.-Sat) and 10 a.m.–6 p.m. (Sun.).
