Mountain Equipment Company (MEC) launches its 2023 Classics Collection. Designed to cater to superfans and new enthusiasts. This year’s assortment brings together beloved favorites, including the legendary Rad Pants (with added stretch), head-to-toe looks, innovative recycled down insulation, and limited-edition colors and patterns.
This third capsule of the MEC Classics Collection draws inspiration from the summer 1990 catalogue and pays homage to the brand’s heritage and roots with a retro natural theme. While last year’s collection showcased bold and vibrant colorways, this year’s offering has a more natural and elevated look, which provides a timeless aesthetic that captures nostalgia and optimism.
“This is a celebration of our homegrown designs as well as the enduring passion of our superfans. We’re so excited to see it come to life,” said Sophie Laliberte, director of product creation for MEC Label. “The collection not only pays tribute to our roots but also reflects our commitment to creating modern, functional and stylish gear. Our aim was to create a sense of excitement for shared outdoor adventures – and that meant boosting iconic favorites with stretch fabric, introducing recycled performance down, and creating limited-edition prints inspired by places we love.”
The 2023 Classics Collection consists mainly of unisex products, with some men’s and women’s specific items and a youth line. Iconic MEC Classic Rad Pants, perennial fan favorites, have received an upgrade in response to customer feedback: stretch fabric for improved comfort and mobility.
To complete the head-to-toe look, MEC introduces the Classic Rad Anorak, featuring color combinations for mix-and-match or full-bold all-one-color looks. One of the highlights of the collection is the Camp Poncho with the Coast Rapids print, inspired by an abstract image of the Skookumchuck Rapids on the Sunshine Coast, in British Columbia that was featured on the cover of the 1990 MEC catalogue.
Sustainability remains at the core of the MEC Label team’s design and development process, and this collection marks a milestone with the introduction of RENU, Performance Recycled Down into product for the first time. The MEC Classic Bush Pilot Down Sweater features this innovative insulation, which reclaims down from duvets, sleeping bags and jackets to give it new life and lowers the environmental footprint by keeping quality materials out of the landfill.
The summer 2023 MEC Classics Collection is available online and in stores now
For more information on the MEC Classics Collection and MEC visit www.mec.ca.
