Native Eyewear is setting its sights on the Mid-Atlantic with the addition Kinetic Representatives, LLC to support sales functions in the area. Lead by Dave Donahue, Kinetic’s emphasis on the outdoor space will result in additional retailer locations and an increase in SKUs at current retailers for Native, says the company.
Kinetic will focus their efforts on New York, New Jersey, Pennsylvania, Maryland, and Delaware. The partnership was effective as of July 13, 2015 in advance of the Summer Outdoor Retailer Show in August.
“Kinetic focuses on training and education at the retail level – something incredibly important in the crowded sunglasses industry,” said Kevin Karch, VP of Sales, Native Eyewear. “Once sales associates, and ultimately consumers, become aware of our value proposition, the choice to select Native is obvious. Kinetic will help make that connection”
