frogg toggs, a leader of lightweight, breathable, affordable rainwear, has acquired Alabama-based hunting and fishing gear company Insight Outdoors. The acquisition enhances frogg toggs’ existing product lines by expanding its offerings to add hunting and fishing bags and packs.
frogg toggs became attracted to Insights Outdoors because of the company’s innovative product ideas, premium quality, and expansive feature sets. The acquisition opens opportunities for growth and product expansion under both brands.
“frogg toggs has worked diligently to strengthen and diversify its product offerings, and the acquisition of Insights Outdoors supports that mission,” said Will Fowler, president and marketing director for frogg toggs. “Together, we will better serve our customers by offering a more expansive product selection based on quality, performance, and innovative design.”
Insights Outdoor business manager, Monte Bennett, will join the frogg toggs’ executive team. The addition of Bennett will ensure both brands will continue to produce new products with innovation, quality and functionality.
Since its inception in 2016, Insights Outdoors has developed, manufactured and marketed a quality line of innovative hunting and fishing bags and packs and been driven to produce outdoor products that help people transport, organize, and store necessary equipment to create a more relaxing and exciting outdoor experience.
