100% Reaffirms Commitment to a Strict MAP Policy

100%, the San Diego-based sports performance company, announced today its updated Minimum Advertised Price (MAP) policy to ensure that all online and brick-and-mortar retailers maintain the agreed upon minimum advertised price for all 100% products. 100% has made significant investments in many of the sporting and outdoor industry brick-and-mortar retailers, said the company, and this practice will ensure consistent pricing for all sellers and consumers.

100% said it is committed to strictly enforce the policy on all online third-party marketplaces as its first line of defense.

“Brick-and-mortar retailers are vital to the communities and athletes they support,” said 100% CEO Ludo Boinnard. “During a time when many are struggling to maintain their business, we want to do our part to create a fairer marketplace. If we don’t, we’ll be in jeopardy of losing a cornerstone of the outdoor sports community. Whether it’s cycling, running, triathlon, or moto, none of these communities can grow without the support and initiative of local shops.”

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Whether it’s a small or large store, brick-and-mortar retailers provide education, product assistance and community building, and 100% is committed to support such a vital part of the outdoor industry. Since its beginning in 1982, 100% has considered brick-and-mortar retail indispensable in growing its business and growing the outdoor sports community and has always enforced a MAP policy. But with the changing dynamic of sports retailers and the uncertain times that lie ahead, the believed it is more important than ever to strictly enforce those prices for sellers of all sizes in order to create a fair and healthy marketplace for all.

Questions and comments concerning the MAP policy should be directed in writing to the enforcement administrator (map@100percent.com).