PLUS Compound Technologies, inventor of 100% recyclable PLUSfoam, announced a partnership with Roxy to release new zero-waste, 100% recyclable flip flop that will be sold in retail locations around the world beginning in Spring 2014. As with all PLUSfoam products, the Roxy flop called “Kiwi” will be non-microbial, non-absorbent and eligible for reclaim at any of the PLUSfoam facilities around the world.
“Along with making one of the most comfortable sandals on the market, conveying the closed-loop story to the Roxy consumer was of utmost importance for this project” said Mike Carr, Associate GM at PLUSfoam. “The Roxy team included ‘recycle @ PLUSfoam.com’ on the outsole, inside the sandal strap and on a separate hang-tag that is also made with PLUSfoam.”
Cathey Curtis, Global Marketing at Roxy, stated, “Roxy has always been committed to making product that allows our girls to live their fun and adventurous lives. Our footwear is a part of that commitment. We are excited to partner with PLUSfoam to make the Kiwi, a style of flip flop, a signature Roxy product.”
Using PLUSfoam in just one product can make a huge difference at the manufacturing level, says the company. “Anyone who has been to a manufacturing facility in China within the last 20 years has seen the piles of post-manufacturing scrap first-hand”, says Brett Ritter, CEO at PLUSfoam. “Our goal at PLUS is to eliminate these piles while producing the best possible performance-based products. With Roxy getting on board, we’re collectively making a difference.”
PLUS Compound Technologies operates reclaim facilities in the US, Canada, Europe, China, Korea and Japan where any products made with PLUS Compounds can be returned and recycled. “The ability to close the loop on our products is something we offer to all our brand partners”, says Carr. “In the past year we have opened reclaim facilities in Europe, Canada and Japan, each of which has added to our global network and our ability to prevent valuable material from winding up in trash cans, incinerators and waterways around the world”.