LifeStraw named four new sales rep agencies in the U.S. to enhance its sales in retail stores and online. Decker & Associates, Jeff2 Sales, M-5 Sales and Pursuit Sales have been added to the LifeStraw sales roster. Combined, these groups have more than 60 years of experience serving leading brands in the outdoor, sporting goods and winter sports industries. The appointments are effective immediately.
“As consumer demand for water filtration and purification products grows, we must have the best teams in place raising our visibility with the retail community,” said Alison Hill, LifeStraw’s managing director. “We know these teams will continue to nurture existing relationships, and build new ones with outdoor specialty shops, running stores, big box retailers and hunting and fishing destinations. We welcome the agencies and its sales reps to the LifeStraw family.”
Decker & Associates will oversee the East South Central, South Atlantic and West South Central regions. Based in West Virginia, the agency has established relationships with key retailers through its work with adidas Outdoor, Helly Hansen, Never Summer and Nordica.
Jeff2 Sales, located in Placentia, Calif., will focus on the Mountain and Pacific regions, including Arizona, California and Nevada, where they have more than 18 years of expertise representing major outdoor and winter sports brands including Chums, K2 and Under Armour.
M-5 Sales, located in Georgetown, Colo., will handle the Mountain region, which includes Colorado, New Mexico, Utah and Wyoming, and will utilize its partnerships with well-known retailers working with Nobis, Pau Hana Surf Supply and WI-ME Snowboards.
Pursuit Sales, based in Newmarket, N.H. will be responsible for the Middle Atlantic, New England and South Atlantic regions. Pursuit Sales roster of clients include adidas Outdoor, SOLE and Wolverine.
RELATED: LifeStraw to Provide Water Purifiers, Safe Education to Northeast Region of Brazil
