Today, cooler company Yeti opened an 8,000-square-foot retail and community event space at 220 South Congress Ave. in Austin, Texas. The space features room for live entertainment, an indoor/outdoor bar, product customization station, outdoor-themed installations and a display of Yeti’s historical artifacts. The company expects to host events from live music to film screenings and community events at the location.
“The Yeti Flagship store is a convergence of the lifestyle we stand for, the products we offer and the community we live in,” said Yeti CEO Matt Reintjes. “It’s a gathering spot for locals and out-of-towners to enjoy a cold beer, listen to music, watch a film or learn from a pro.”
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