Yakima is emphasizing its commitment to the company’s authorized dealers after discovering that Costco Wholesale has been offering two unauthorized Yakima SKUs at its retail locations.
“Costco is not an authorized Yakima dealer, and the company sourced our products through an international distributor. Yakima has made significant gains into global markets with our brand portfolio in recent years, and with this growth come more opportunities for unscrupulous purchasing activities. We have identified Costco’s unauthorized distribution source and we are now taking all actions within our means to cease any further sales of these products,” said Jason McGibbon, Senior Director of Sales at Yakima.
“As a member of the outdoor industry community, Yakima is fully committed to our partnership with authorized dealers, and to working diligently toward cleaning up marketplace distribution, managing MAP pricing and eliminating opportunistic gray market sellers,” continued McGibbon.
The company said it has implemented several initiatives, including a new pricing policy and a brand protection agency, to ensure that retailer promotions are focused on its innovative product, brand-building activities and high levels of service, rather than discounting.