Wrangler Announces ‘Major Expansion’ of Outdoor Apparel Line

The Wrangler brand recently announced the expansion of its outdoor apparel line with the launch of All Terrain Gear (ATG) by Wrangler. Comprised of every-day styles to keep consumers dry and comfortable in all conditions, the collection includes pants and shirts with quick-drying, water repellent fabric, mesh venting, convertible wearing systems, UPF 30 protection, and recycled materials.

ATG by Wrangler combines high-performance features and versatile design to deliver apparel that blends rugged durability with comfort. Each piece in the collection was designed using 3D virtual design, ensuring exceptional fit and improved mobility for all body types, said the company. Many of the collection’s pants and bottoms offerings feature waist and inseam options, resulting in improved comfort and fit over traditional outdoor brand apparel.

“At Wrangler, we have a unique and intimate understanding of the importance of durability and versatility, having outfitted cowboys and outdoor adventurers for decades,” said Tom Waldron, vice president and global brand president, Wrangler. “ATG by Wrangler couples the durability and quality consumers know and trust from Wrangler with the functional benefits required to produce a rugged and versatile outdoor apparel collection. Unlike most other outdoor companies, we’re proud to provide everyday consumers with outdoor apparel that includes premium functionality and dynamic comfort, without a premium price tag.”

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Shirts range from $19.99 to $36.99, bottoms from $29.99 to $49.99 and outerwear from $49.99 to $109.99.