Grassroots Outdoor Alliance announced that Woolrich has joined the organization as a Vendor Partner. Woolrich will be attending the Fall 2013 Grassroots Summit to be held in Knoxville, Tenn., from November 18 – 21.
“Woolrich has been weaving our fabrics into the landscape of America for over 183 years. As America’s Original Outdoor Clothing Company, we are very proud to have been selected as a Vendor Partner by Grassroots Outdoor Alliance,” said Chris Nitzsche, National Sales Manager for Woolrich. “We look forward to strengthening our partnerships with the Grassroots Retail Membership, who represent the best of the best in Independent, Specialty Outdoor retail.”
“Woolrich products have been a part of Great Outdoor Provision Co. for over 40 years and we’re very excited to have them join the Grassroots Outdoor Alliance as a vendor partner,” added Travis Zarins, Principal and VP of Merchandise at Great Outdoor Provision. “The brand represents a commitment to value and quality that we love sharing with our customers.”
Grassroots Outdoor Alliance has 45 members with nearly 100 retail locations across the United States.