OGIO has been selected to design a line of gear bags, travel duffels, hydration and multi-use packs for the Red Bull Signature Series, an action sports event series that airs all year long on NBC. The bags also will be made available to a limited group of specialty retailers and can also be found on OGIO.com and RedBullShop.us. They will be available by the end of September 2013.
Throughout the year, the Red Bull Signature Series features the best in the disciplines of snowboard, surf, wakeboard, skate, mountain bike, BMX and FMX. After being approached by the Red Bull Signature Series, OGIO dedicated a team of designers to create a special collection of lifestyle bags.　Considering the very limited amount of merchandise featuring this highly coveted series, OGIO worked to deliver solutions unlike anything seen in the market to-date.
There are 10 bags in the Red Bull Signature Series Collection; each with unique design elements and features that cater to specific customer lifestyles.
“We’re not just an adrenaline bag designer, we are a creative and unique entity dedicated to offering the entire world a bag option that will suit their hobbies or daily activities,” said Tony Palma, CEO, OGIO. “Having Red Bull recognize that direction in our company and reach out for a joint venture is a huge step in the industry.”
“Sharing an ongoing commitment to elevating progression and innovation in action sports makes OGIO an ideal strategic partner for the Red Bull Signature Series,” said Sean Eggert, Head of Sports, Red Bull North America. “The collection is super functional and will give high performing athletes and sports-minded enthusiasts a trusted product line in the playgrounds they play in.”
