Wild Rye, a premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, announced a collaboration with fellow women-first bike brand, Juliana Bicycles. The collection features five limited-edition pieces offered in the hand-illustrated “Juliana Fern” print and bold celery green colorway, representing the Juliana brand heritage in Santa Cruz, Calif., where the mountain bike trails are lined with an array of wild fern species.
The collection includes four of Wild Rye’s fan favorites, the Freyah Pant, Merritt Muscle Tank, Freel Short, Galena Gloves and the new trail Bandana which can be purchased exclusively at EVO and online at Wild Rye and Juliana.
“This collaboration is the perfect partnership of two premium women’s brands in the cycling space coming together to welcome more women-identifying folks onto bikes,” said Cassie Abel, Wild Rye Founder. “Wild Rye and Juliana share brand ethoses that center around community, fun and elevating women, so it’s a natural alignment.”
Juliana Brand Manager Megan Tompkins added, “One of my first calls when I joined Juliana was to Cassie at Wild Rye to explore how we might work together. Both brands are mission-driven to create a vibrant mountain bike community for women riding together, supporting each other, and having a blast doing it, so it just seemed like a natural fit.”
To celebrate this collaboration, EVO – Salt Lake will host a red-carpet fashion show event with a live DJ on May 18. The evening’s theme will be focused on preparing for mountain bike season and training specific to strengthening and conditioning women’s bodies.
Additionally, Wild Rye and Juliana will be attending several women-focused industry events including Sturdy Dirty Enduro, July 8, in North Bend, Wash., and Roam Events – Fruita, Sept. 22-24 in Loma, Colo. And Nov. 3-5 in Sedona, Ariz., CO, where the collection will be on display and available for purchase while supplies last.
For more information and to purchase pieces of the Wild Rye x Juliana collection, visit wild-rye.com or go to julianabicycle.com
