VF Corporation, a leader in branded lifestyle apparel, footwear and accessories, announced the appointment of Jan Van Mossevelde to the position of Global Brand President, icebreaker.
Van Mossevelde will be based in Auckland, New Zealand, the brand’s home base. He will report to Martino Scabbia Guerrini, President of VF’s EMEA region.
Since 2019, Van Mossevelde has served as Vice President, General Manager, icebreaker EMEA. He joined VF in 2015 as General Manager, Global Brand Management and Demand Creation, within the company’s Corporate Strategy organization. Previously, he served as Vice President, Strategy, for VF’s EMEA region.
Guerrini said of Van Mossevelde, “His deep knowledge of the brand and the VF enterprise has enabled him to successfully guide the brand’s vision and operations across Europe since its acquisition in 2017. Jan is a proven leader with a strong track record in the areas of innovation, brand strategy and international marketing, making him the ideal person to lead the icebreaker® brand on a global basis.”
Prior to VF, Van Mossevelde spent 15 years at Procter & Gamble where he held numerous marketing and brand leadership roles. His experiences included P&L portfolio management, driving global innovation design for the billion-dollar category of laundry detergent pods, and serving as Chief Marketing Officer for the company’s Austria, Germany and Switzerland, operations.