VF Brands Donate Nearly $55k to OIA

VF Corporation, one of the world’s largest apparel, footwear and accessories companies, has announced that some of its brands, including The North Face, Timberland, Icebreaker, Smartwool, Eagle Creek, and Altra, will donate 15 percent of their Outdoor Retailer Summer Market refund to the Outdoor Industry Association (OIA).

The funds will directly support OIA’s small business members by providing the necessary tools, resources, and advocacy to help them get through the COVID-19 crisis, as well as help sustain OIA’s core mission-driven work.

Due to the ongoing safety concerns over the COVID-19 virus, the Outdoor Retailer Summer Market event was canceled, creating a critical funding gap in OIA’s traditional revenue stream. As a result of the cancellation, hundreds of would-be exhibitors received refunds, including several of VF’s outdoor brands.

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