Vertical Brands launches the new outdoor apparel line for CB Sports. The iconic CB Sports brand was an enormous success in the 1980s.
It originally was founded on the purity and necessity of better designed and practical skiwear for the Northeast’s ski slopes. A world-class skier and namesake of the brand understood the value of high[1]performance apparel. CB Sports applied that perspective to every product offered under the label.
Vertical Brands has created a vintage collection of classic CB Sports outerwear for men and women. True to the brand’s origins and pioneering fabrics like Nylon Taslan with bold colors and accents, the newest collection from CB Sports stands out with a strong hint of powerful nostalgia.
For the relaunch, these origins are enhanced with cutting-edge EverShield fabric treatment, a durable omni-repellent that helps to keep you dry and clean as you enjoy the outdoors.
In February, Vincent Nesi, managing partner at CB Sports ownership Icarus Capital Group, said, “Vertical Brands was the obvious choice for the relaunch of the original CB Sports brand outerwear. We believe Christopher Neary and his team at Vertical Brands will provide our quality-conscious consumers with a true reflection of the brand’s heritage.”
Neary, CEO of Vertical Brands, added, “We celebrate the relaunch of CB Sports as a forward-thinking, technology-driven, creative recreation of the classic lines from a rich legacy brand through creating affordable and desirable offerings.”
Vertical Brands is offering its CB Sports collection for sale through premium wholesale channels and direct-to-consumer website, www.cbsports.com. The company also is planning a launch celebration for CB Sports later this Spring.
