United Sports Brands has acquired supplement brand Glukos Energy.
United Sports Brands will utilize its expertise, partnerships and experience to create new market opportunities for Glukos, enabling the brand’s continued focus on ground-breaking product innovation. Glukos is the fifth brand in the United Sports Brands portfolio, which already includes Shock Doctor; McDavid, Cutters and Nathan Sports. Customers and retail buyers can look forward to seeing new products and marketing from Glukos in the coming months and early next year, said the company. Products in development include new flavors, formulations and formats.
“We believe that Glukos’s commitment to delivering clean, fast and delicious energy aligns with USB’s commitment to helping athletes perform their best.” said Michael Magerman, president and chief executive officer of United Sports Brands.
This acquisition provides the GLUKOS brand access to the resources and infrastructure that will allow it to expand and grow, said Roberto Gutiérrez, director of brand marketing at United Sports Brands.