Ultimate Direction announced a recent partnership with outdoor equipment distributors Beta Climbing Designs for enhanced brand distribution and customer service throughout the United Kingdom, effective February 1, 2013. The strength of the recently introduced Signature Series Vests and anticipation around the soon to be released Scott Jurek collection has created strong consumer demand in the UK, says the company, while Beta Climbing Designs offers a long history of successful outdoor brand representation and a deep knowledge of the UK market.
“With a personal passion for running and an understanding of the running market in the UK, Beta is an ideal partner for Ultimate Direction,” said Buzz Burrell, Brand Manager for Ultimate Direction. “We receive daily requests from customers in Europe for our Signature Series Vests, and we’re looking forward to having Beta represent us.”
Beta Climbing Designs distributes several prominent outdoor brands throughout the UK and is looking forward to the partnership.
“Ultimate Direction is really on to something with their new Signature Series Vests and we see a big opportunity here in the UK,” said Simon Berry, Managing Director of Beta Climbing Deigns. “We’re looking forward to working with the UD team to grow the brand’s international reach.”