In 2008, Turtle Fur started Project Warmth as a small, local initiative to help those in need stay warm with donations of cold weather headwear and accessories. Since then, it has expanded into an effort that reaches across the United States and Canada.
Turtle Fur is announcing that in 2022, they donated 25,205 hats and accessories to 107 recipient organizations. Since Project Warmth began, Turtle Fur has donated more than 145,000 products to 403 organizations across 49 states and four Canadian provinces.
“Project Warmth has been a great success since the beginning, but especially over the past couple of years. Unfortunately, this means the demand for products, and the number of people in need, is continuing to increase. Everyone at Turtle Fur is proud of the support received from our retailers and consumers, ultimately helping those in need stay warm.” said Richard Sontag, Chief Turtle
Turtle Fur encourages customers and retailers to get involved in this give back initiative. When customers share a picture of themselves wearing Turtle Fur on social media, tag @turtlefur, and use the hashtag #projectwarmth, Turtle Fur will see it and donate an item. When the customer also tags the retailer where they bought their accessory, Turtle Fur will double the donation.
The Giving Team at Turtle Fur is always looking for new donation recipients. They encourage people to suggest organizations, shelters, non-profits, etc. in their local communities that could use hats and other cold weather accessories. To learn more, visit www.projectwarmth.org.
