Traffic Up at Surf Expo

Surf Expo reported a 9 percent increase in store attendance the September show in Orlando, Fla. The event drew more than 2,300 exhibitors, 300 new brands and buyers from 47 states and 68 countries.

The show said it attracted nearly 2,000 first time buyers. Surf Expo qualifies all buyers who register to attend, and only those who meet the retail qualifications are approved to attend the show, says event organizers.