Thorlo, the originator of activity specific performance socks sold throughout the U.S. and more than 30 countries, has entered into a partnership with Strategic Brand Growth, a Delaware company owned and managed by Manorhaven Holdings.
In addition, the Thorlos and Experia brands have been licensed on a worldwide exclusive basis to Trimfit Global, a division of Lamour Group, based in Montreal. Current Thorlos and Experia performance sock brands will continue to be Made in the U.S. at Thorlo’s manufacturing facilities in North Carolina, assuring continuity of design, quality and delivery.
Lamour plans to grow the existing core brand business in the U.S. and other countries, and expand the brand reach to new distribution channels and new products using its superior design, sourcing and marketing capabilities.
