Thirty Three Threads, leader of activewear brands TAVI, ToeSox and Base 33, has acquired Vooray International, known for its versatile duffels, backpacks, totes and accessories.
“Thirty Three Threads continues its expansion across the activewear category with the purchase of Vooray, a brand that complements our existing portfolio while adding a new category that directly enhances our product offering,” said CEO of Thirty Three Threads, Barry Buchholtz. “Vooray is a premium brand that reaches the same consumer and produces gear that focuses on performance and design. The synergies and substantial growth opportunities were clear from the beginning of our conversations with the Vooray team.”
TAVI, ToeSox and Base 33 were consolidated under the direct to consumer umbrella website of TaviActive.com and a new B2B portal which streamlines purchasing and messaging for consumers. The company remains true to its original mission to empower and inspire movement, producing performance activewear that supports these goals in and out of the workout studio.
Adding a category from a recognized brand with a similar ethos provides the customer with a seamless one-stop shopping experience.
