Thermacell Repellents, Inc., maker of effective mosquito protection zone products, announced its partnership with Rocky Mountain-based Backbone Media. Effective immediately, Backbone will begin working with Thermacell across public relations, media buying and planning, and social media departments to promote the brand’s pioneering line of outdoor products.
“Backbone offers a unique suite of services and is a natural fit to help publicize our award-winning products,” said Allegra Wechsler Lowitt, chief marketing officer for Thermacell. “Thermacell helps a wide range of outdoor enthusiasts take back the outdoors and enjoy their passion without annoying pests. Backbone’s deep knowledge across hunting, fishing, camping, and outdoor lifestyle activities will help us reach new consumers as we grow our business.”
Area repellants have experienced double-digit sales growth over the past few years with Thermacell emerging as a category leader. Thermacell products, which work in minutes to create a 15 x 15 foot zone of protection, are ideal for camping, outdoor entertaining and spectator sports. The product line includes small versatile appliances, a number of convenient lightweight lanterns and torches, and for the first time this spring will include the flagship Thermacell Repellent Camp Lantern.
“Thermacell has a passionate following within the hunting, fishing and military communities because the product is highly effective,” said Nate Simmons, partner at Backbone Media. “Our task is to grow awareness and trial among the broader active lifestyle market, to launch the new Repellent Camp Lantern across markets and help the brand continue the incredible momentum it’s experiencing right now.”
