The NPD Group Expands Tracking Service to Cover Health and Fitness Equipment

The NPD Group has expanded its Retail Tracking Service to provide the a view of the U.S. health and fitness equipment market. Data spans the major categories of cardiovascular machines, home gym weight machines and accessories, free weight equipment, strength training products, yoga and mat Pilates, and other fitness accessories.

The addition of this health and fitness sales tracking service builds on NPD’s existing sports coverage of athletic apparel, footwear, equipment, and accessories across the outdoor, running, cycling, paddle, team sports equipment, and snow sports markets. The data covers retail sales across the major consumer channels including athletic specialty, sporting goods, national chains, mass merchants, and e-commerce.

“In today’s competitive and ever-changing retail environment, providing brands and manufacturers a complete view of the sports industry landscape equips them to make actionable and fact-based decisions, giving them a winning advantage,” said Jim Kelley, president of U.S. Sports, The NPD Group. “NPD’s point-of-sale data guides clients towards the best actions to take regarding pricing, demand planning, new product development, assortment, distribution, and sales.”

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Health and fitness equipment data is available today, and includes three years of historical comparisons.