The Grassroots Podcast, an interview series from Grassroots Outdoor Alliance that specializes in specialty retail perspectives, heads into fall with a widening audience and a robust list of topics.
With free downloads available on Spotify, the podcast features candid discussions and interviews with a range of supporting guests, such as retailers, sales managers and topical experts.
The Grassroots Podcast is hosted by Dana Howe, vice president of Grassroots Outdoor Alliance, and the most recent episode focuses on the growing trend of used gear (Resale Therapy: How Specialty Retailers are Embracing Secondhand Gear) with guests Todd and Megan Frank from The Trailhead (Missoula, Mont.), and Josh Haring from The Mountain Air (San Luis Obispo, Calif.).
Past topics have included the impact on specialty retail of PFAs (Forever Chemicals: What to know and why you should care) with James Pollack, environmental attorney; and retailer sales trends (Preseason perspectives: where retailers are right now) with specialty retail consultant Carrie Watson of Outside Looks.
“The driving idea behind the Grassroots podcast is to provide a forum for the big conversations that are happening in the world of specialty retail,” said Howe. “We want to help retailers better understand key topics affecting their businesses, while also helping vendor brands truly understand the realities and nuances of the specialty marketplace.”
The easy-to-absorb nature of podcasts is key for the Grassroots audience of retailers, sales reps and other hands-on professionals, many of whom are limited on the amount of dedicated time they have for “reading” the news.
“For our retailers, the Grassroots Podcast is something they can listen to while they’re multi-tasking, working in a warehouse or taking a lunchtime hike,” said Gabe Maier, Grassroots Outdoor Alliance president.
For more information on Grassroots Outdoor Alliance, go to www.grassrootsoutdoors.com.
