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Saturday, July 31, 2021

Terramar: 1,000 Pair of Free Underwear at OR

In support of the introduction of its new Cool Control Boxer Briefs, Terramar will be giving away 1,000 pairs of the new product at its Summer OR show booth (#32031). The product features Terramar’s MicroCool technology, no roll waistband and no ride up.

“After a successful launch two years ago we have now integrated our MicroCool Technology into a new super lightweight performance fabric exclusively engineered for Cool Control Boxer Briefs” explained Russ Pitman, VP of Sales at Terramar. “Consumer testing helped us refine the design to include an improved contoured fly pouch and stretch comfort stitching. It fits and performs really well.”

MicroCool, is an engineered fabric cooling system utilizing a combination of yarn-based technologies to maximize comfort. The yarn is flat and therefore greatly increases the surface area to draw heat away from the skin. It is also embedded with nano-mineral particles to enhance the heat absorption. Additionally, the yarn is designed with aqua-channels to transport moisture to the outer layer. This dimensional design results in an immediate cooling sensation, lowering of the skin temperature and faster dry times.

RELATED: Terramar Named Big City Mountaineers Base Layer Sponsor

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