Taiga Coolers, an American-made, veteran-owned brand, announced the launch of its sustainably built cooler, the Taiga Terra. Developed with a plant-based polymer, the Taiga Terra cooler is the first of its kind on the market and is the second collection of hard-sided coolers offered by Taiga, with the Taiga Original Collection having launched the brand in 2014.
In building the first plant-based, hard-sided cooler, the Texan brand focused on how to utilize a replacement for fossil fuel plastics while ensuring performance and toughness. Working with a Boulder, Colo-based vendor, Taiga chose a custom variation of a hemp polypropylene that would work well in it’s patented injection molding process.
“As a brand founded on innovation, finding sustainable solutions is a natural next step for us,” said Taiga founder John Hohenshelt. “In line with our patented technology for customization and online cooler personalization, we wanted to give our consumers more options including the ability to invest in an eco-friendly, USA-made product. We are breaking down the boundaries of how to engineer a rugged, high-performance cooler that doesn’t negatively impact the environment we often place our coolers in, from surf to turf and everywhere in between.”
From injection molding to foam insulation to assembly, Taiga Original coolers travel approximately 200 miles, all within Texas, to be made. The Taiga Terra coolers closely follow the same route with the exception of sourcing green materials from Colorado. The reduction of petroleum plastic usage in the Taiga Terra coolers reduces carbon emissions in Taiga’s manufacturing, said the company.