Sweet Protection, a provider of high-performance helmets, goggles and technical clothing, has named Mike Rosen as its new sales representative for the Southwest United States, putting an industry veteran in charge of one of the company’s most essential growth markets, said Sweet Protection.
Rosen is based in Tahoe City, Nev, and reportedly has spent the past 17 years with LivinTheDream, a full-service sales firm specializing in the sale of sporting goods to the Northern California and Northern Nevada markets. In his new relationship with Sweet Protection, he’ll be in charge of all sales in California, Arizona and Nevada, a region where he sees great potential for growth for Sweet Protection.
“I’m really excited to work with Sweet Protection, in part because there’s a lot of work to do to help spread the word,” Rosen said. “I think Sweet Protection is under distributed in this region, but you can certainly tell that consumer awareness is there.”
During his career, Rosen has worked as a sales rep for Yakima Products, K2 Sports, Nordica USA and Spyder.