ISPO Shanghai Hosts Thousands at Live Event

Between July 3 and 5, 17,776 visitors came to ISPO Shanghai 2020 to learn about future developments and to experience new products within outdoor, snowsports, running, fitness and water sports. Not only was this the first physical meeting of the sports and outdoor industry since the COVID-19 pandemic, but the event experienced a 14% increase in the number of visitors and continued growth momentum for the third year in a row.

“With myriads of people flooding to the exhibition and omni-channel marketing, ISPO Shanghai proved itself as a starting point for the sporting goods industry to recover from the COVID-19 pandemic,” said executives from show organizers Messe München. The 17,776 visitors represented a record attendance for the event.

ISPO Shanghai 2020 hosted a total of 350 exhibiting brands and hosted more than 50 industry forums and events.

“We are very pleased to see ISPO Shanghai coming back stronger with an increase in the visitor number and even better experience,” said Klaus Dittrich, chairman & CEO of Messe München. “It also marks the restart of the outdoor and sporting goods industry in China and breaths the confidence to the whole industry globally that the sports lifestyle is returning and will be valued even more after the COVID-19 pandemic.”

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Due to COVID-19, many outdoor and winter sports brands either cancelled or delayed their plans at the beginning of the year, and ISPO Shangai organizers believe many of these brands came all the way to Shanghai to complete their long-awaited launching plans.  This also helped ISPO Shanghai to expand its segments of the exhibition this year. ISPO Shanghai 2020 partnered with IWF Shanghai 2020 and co-located with each other to showcase synergies in the cross-field sports industry.