Surf Technicians has signed a long-term agreement with premiere sports distribution company Jorcani Sports, S.L. to distribute, market and sell Surftech products throughout Europe, the Canary Islands and Scandinavia.
Jorcani has a long and successful history in the action sports industry starting in snow, then moving to stand up paddling (SUP). Now Jorcani is embracing surfing, and the company has assembled some of the best surf minds in Europe to bring new and exciting product to market.
“We have waited a long time to find the right combination of skills and water sports experience before partnering with someone in the European market,” said John Vance, CEO of Surf Technicians. “Jorcani has the perfect combination of market understanding, logistics skills, centralized location and the business knowledge that are needed to take our brands to the next level.”
“We entered the snow and outdoor markets 20 years ago, 10 years ago we expanded into the water sports market and now will add surf to windsurfing, kiting and SUP,” commented Jorcani CEO Daniel Puig. “In the last few years we saw a growing opportunity in the surf market, but we waited until we could partner with the best possible brand(s). We couldn’t have dreamed of a better fit than Surf Technicians with all its brands to fulfill this decision.”