Superfeet Celebrates Retail Partners with ‘Our Community Retail Award’

Superfeet, a global insole industry leader and innovator, announced the finalists and winner of its first “Our Community Retail Award.”

The 100 peercent employee-owned company that’s committed to making a positive difference in people’s lives and giving back to their local community, aims to recognize those same efforts made by the brand’s retail partners with the award.

Superfeet received a tremendous response and numerous nominations for the inaugural award, and named its finalists for 2021, including:

This year’s grand prize winner, Terraloco, received $5,000 to be split between local marketing support for its store and community giving to its recipient of choice,Project Legacy.

To read more about the finalists and some of the non-profit organizations they partner with, head to Superfeet’s blog.

“People are at the heart of everything we do. Superfeet is more than a company, we’re a community. And that community includes our amazing retail partners. The Our Community Retail Award is an opportunity to acknowledge those stores – the owners and staff – who are dedicated to making the world a better place, shining a light on their amazing deeds and showing them some extra love and support,” said John Rauvola, CEO and President of Superfeet.

Every year Superfeet donates 1 percent of annual sales and more than 1,000 volunteer hours to organizations working to shape a healthy future. With financial support through local grants, national partnerships and employee-driven giving, Superfeet’s employee-owners put into action their belief that how they do business is just as important as why they do business. The Our Community Retail Award and the opportunity to celebrate Superfeet’s values working at the local retail level will be back in 2022.