Stio, a mountain lifestyle brand headquartered in Jackson Hole, Wyo., has hired Alex Brown as vice president of sales. Brown will lead the strategy and development of Stio’s wholesale and corporate channels as it looks to expand the brand’s omnichannel offerings.
As a brand built primarily with a direct-to-consumer sales approach, Stio created the role to serve as a catalyst for tapping into new growth opportunities. With more than 20 years of experience in the industry and a proven track record in driving sales, growth and brand awareness, Brown will be instrumental in shifting operational processes and driving cross-functional strategies to facilitate a more balanced omnichannel business.
“While we’ve been participating in the wholesale channel with a select group of retailers for a number of years, we’ve built Stio on a predominantly direct-to-consumer platform,” said Noah Waterhouse, Stio president & COO. “We’ve long been big believers in the quality of our industry’s retailers and the question of acceleration has been one of when not if. Bringing Alex on board to drive strategy and execution for long-term, sustainable growth is indicative of our commitment to a more balanced, diverse sales and distribution model. He’s a proven, tenured sales leader and we’re thrilled to have him join the Stio family.”
Most recently, Brown served as the vice president of sales at Merrell where he led a team of 60 sales professionals across each of the brand’s wholesale channels. Prior to that role, Brown worked as the senior sales director at The North Face where he served as the sales lead for the brand’s lifestyle channel.
For more information, visit www.stio.com.
