Stanley, a brand of PMI, announced the introduction of the Thermalware Retail Support Program (RSP) designed to provide retailers merchandising solutions to drive sell-through and to help better organize their products as a Thermalware category. In a test conducted this past fall with select retailers, there was an average 35 percent sales increase on items featured in the test, said the company. Based off this test, the Stanley brand plans a broader roll out of the program, offering it to select retailers nationwide as part of their 2013 fall purchases.
The first to name the category, the Stanley brand believes that Thermalware – defined as food and beverage gear, such as vacuum bottles, mugs, nesting systems, and food jars – represents an untapped category and is a huge potential for retailers as this gear plays a major role in making the consumers’ adventure the best possible.
“The Stanley Thermalware Retail Support Program helps both consumers and retailers by providing clear communication and organization on shelf. Retailers receive help in establishing a Thermalware section in their store which leads to better sell-thru and profitability while consumers are able to locate and compare these items in one area which allows them to identify the product most suitable for their needs. Ultimately it’s a win-win for everyone,” explains Neil Burch, Vice President of the Outdoor Division for the Stanley brand.
The test program this past fall was conducted over a six-week period in which the Stanley brand representatives worked closely with participating retailers providing new merchandising tools and point-of-purchase materials. Retailers were encouraged to share feedback and input on the direction of the next generation of the program. The overall results of this test exceeded expectations, with only positive feedback and results from both sales representatives and participating retailers.
