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Thursday, July 29, 2021

Spyder Expands Lifestyle Offering with Footwear Partner

Active lifestyle and performance ski brand Spyder has partnered with Footwear Unlimited, a full-service company that designs, manufactures, and distributes footwear, to expands its lifestyle assortment with the launch of footwear. The new collection fuses elements of performance, function and fashion with key models including outdoor, hike, trail, Après Ski, and lifestyle in trend-setting colorways with technical details.

Spyder is owned by Authentic Brands Group (ABG), a global brand development, marketing and entertainment company.

“The launch of Spyder footwear in partnership with Footwear Unlimited expands the brand’s year-round essentials for active consumers and presents an opportunity to gain a larger market-share,” said Wesley Chu, senior vice president, sports, street and active at ABG. “This new line draws inspiration from Spyder’s core offerings, which are rooted in snow sports and introduces styles for hiking, training and every day.”

“The Spyder offerings tap into the consumer behavior shift as the outdoor lifestyle continues to grow,” said Angel Ilagan, general manager and executive vice president of active, sport and outdoor at Footwear Unlimited. “We worked alongside our expert design team and world-leading technical material suppliers and manufacturers to create a collection of footwear that authentically embodies the performance heritage and DNA of Spyder while supporting the active lifestyle of the modern consumer.”

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