KEEN has unveiled a KEEN Custom direct-to-consumer program whereby customers can personalize a pair of the company’s flagship Newport H2 sandal. With more than 80 colors to choose from, KEEN fans “can lead the design process creating sandals as unique as they are,” says the company.
KEEN retail partners, meanwhile, might simply be seeing only the color red.
Shoppers can customize the men’s and women’s Newport H2 on keenfootwear.com. Each piece of the shoe from outsole to laces can be customized, including the individual webbing straps, bungee laces, stitching, footbed and more, says KEEN. Once designed, these sandals ship directly from factory to the customer in about three weeks. They retail for $150.
“We look forward to seeing the unique looks and great color combinations our fans come up with,” said Christa DePoe, vice president of global online and retail at KEEN.
