Today, Sport Chek, a brand of FGL Sports Ltd., Canada’s largest national retailer of sporting goods, opened its first women’s only store at CF Chinook Centre in Calgary. Sport Chek Women was designed by an in-house team of women from different disciplines across FGL Sports. This diverse, all-women design team drove the development of the new store concept from the ground up, and the result is a store built for the healthy, active lifestyles of Calgary women.
Some of the brands highlighted at Sport Chek Women include Alo, Onzie, Soybu, Lolë and Moving Comfort. The new store offers extended sizing and specialized services including a dedicated team sports area, bra destination and “the largest women’s only” footwear wall. To celebrate the opening of the new store, Sport Chek Women is holding its official grand opening the weekend of March 2-5. The launch will include workouts led by top brands such as adidas, Under Armour, Lolë, and Fitbit.
“The Sport Chek Women store caters to the active lifestyles of Calgary women and brings our very best women’s shopping experiences to the Canadian market. The product and brand selection is second to none and customer service is personalized to meet the needs of women,” said Kara Anastasiadis, Associate Vice President, Merchandise Strategy of FGL Sports. “We are excited to open this new store and offer a specialized customer experience geared to women in the hometown of Sport Chek,” she added.
Take a video tour of the store here.
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