From February 12-15, 2020 the international sporting goods industry will meet at the China International Exhibition Center (New Venue) for ISPO Beijing, the most important trade fair dedicated to this sector in the Asian-Pacific region. Winter sports are clearly in the focus because of the approaching 2022 Olympic WinÂter Games in China. Also on display will be the segment “Outdoor” with a focus on Climbing, Health & Fitness and Manufacturing & Suppliers. The comprehensive program of forums and seminars, as well as a Ski Resort Tour, are in particular aimed at interÂnational sports professionals.
The radiance of this major sportÂing event is clearly noticeable alÂready two years before the 2022 Olympic Winter Games in Beijing, New sports facilities and offers are springing up and the number of acÂtive winter sports enthusiasts in the population is growing, offering conÂsiderable opportunities considerable opportunities for the sports industry.
Another focus of ISPO Beijing 2020 is climbing, also a booming sporting activity in China. A boulder wall in the corresponding exhibition area will serve as a testing ground and venue for live contests. The ISPO Climbing Industry Development Forum offers space for discussions. Other segments of the fair – Health & FitÂness and Manufacturing & Suppliers – also offer special areas for the most important developments within differÂent product segments.
“We consider it our task to provide the international audience with orientaÂtion and help on how to best operate in the Chinese market – from market entry and marketing to opening up new target groups,” explains Elena Jasper, Project Manager of ISPO Beijing. “We present the latest market trends not only on the product level, but also go into depth with relevant offers in order to present the complexity of the topics in all their facets.”
 Market launch in China
ISPO Beijing will address all companies that want to establish themselves in the Chinese sports market with the Market IntroducÂtion Program for China on FebÂruary 11th & 12th. The two-day seminar covers current developÂments in the winter sports segÂment legal pitfalls and characterÂistics, retail trends, e-commerce and marketing channels in accorÂdance with the unique, strong digital consumer behavior in China. Case studies of successfully established brands will also be discussed. A guidÂed tour around the trade show, a sports retail tour through Beijing and networking events will round off the program.
 The present and future of winter sports in China
The Asia Pacific Snow ConferÂence on February 13, 2020 provides the framework for the publication of the China Industry Ski White Book 2019 with numerous facts and figures on the Chinese ski resorts and the ski industry.
 Imagine the Olympics
The two-day Ski Resort Tour, diÂrectly following ISPO Beijing from FebÂruary 15-16, 2020 takes the participants from theory to practice. The group travels from Beijing to the Thaiwoo Ski Resort. China’s largest contiguous ski resort will host the 2022 Olympic Winter Games. The opportunity to talk to resort management about the current develÂopments and explore the area by ski is part of the tour program, as well as a visit to the nearby Nordic and Biathlon Centre, with its ski jumping, cross-counÂtry and biathlon facilities. Registration for the tour is possible at any time.
About ISPO Beijing
ISPO Beijing is the leading multi-segment sports exhibition in Asia. The trade fair showcases key innovaÂtions from the fields of outdoor, acÂtion sports, and skiing, and presents the latest trends in sports fashion, fabrics and fibers across an exhibiÂtion space of 50,000 square meters at the China International ExhibiÂtion Center (New Venue) in Beijing. Whether you participate as an exÂhibitor or visitor, ISPO Beijing is the key to the Asian sports market. For exhibitors, ISPO Beijing is a platform where Chinese and international players of the sports industry meet. It offers the chance to get in contact with future partners and clients, see the stratÂegies of competitors and strengthen existing partnerships for success in the soon-to-be biggest sports market in the world.
