Spenco has named Len Chatwin as running specialty sales director, a new position created by Spenco. Charged with increasing the brands presence in the running specialty market, Chatwin has spent the last 15 years covering independent retailers with products including New Balance and Brooks shoes and apparel.
Spenco’s roots are in running specialty, a market the company dominated for many years, said Vice President of Sales and Marketing Jeff Antonioli.
“We are extremely proud to have Len working with our sales reps to bring our latest products and technologies to life in retail stores,” Antonioli said. “Len is well qualified to help stores recognize and sell Spenco’s technologically advanced, twenty first century products.”
Antonioli said Chatwin has forged strong relationships with running specialty sales associates and owners nationwide. He has earned a reputation for taking brands in his territory to market share positions much higher than national averages.
“Spenco’s products are second to none in features, benefits, value and dealer support,” Chatwin said. “In addition to Spenco’s popular insoles, Spenco Footwear and 2nd Skin make up an incredibly valuable accessory package benefiting their customers, and I look forward to introducing these superior products to more stores.”
