SOREL opened its first pop-up shop in Toronto, Ontario, located at 356 King Street West. Just steps away from the TIFF Bell Lightbox, the retail space will be open from August 24 until mid-January 2019.
The store opening comes in conjunction with the announcement of SOREL being the Official Footwear of the 2018 Toronto International Film Festival.
“The opening of a dedicated retail space in Canada is an exciting moment for SOREL. This gives us a strong platform to celebrate our Brand and allow consumers to see our full selection of year-round, function-first fashion footwear,” said David Brulé, General Manager, SOREL Canada. “Through our partnership with the Toronto International Film Festival we are able to bring this unique and unexpected shopping experience to the market. Combining SOREL’s heritage and the buzz that surrounds TIFF, this partnership is a natural fit between two outstanding brands that will generate energy and excitement for the season.”