According to SIA and NPD, the snow sports market is up 8% in units sold and 6% in dollars sold to $799 million through October 31, despite the fact that average prices were down 2% overall.
Outerwear sales including fleece, shell, insulated shell and softshell tops and bottoms finished October up 9% in units sold and up 4% in dollars sold to $346 million and accounted for more than 40% of all dollars spent in the snow sports market through Halloween night.　Handwear, headwear, socks and baselayer categories enjoyed increased sales.　Socks, in particular, are flying off the shelves, up 46% in units and 52% in dollars sold.
Snowboard equipment sales flattened out but brought in $46 million (compared to $46 millkion through Oct 31, 2014). Nordic equipment bounced up 40% in dollars sold through October to $4.5 million.　 Alpine equipment sales were up 18% and brought in $121 million. AT equipment sales fell 12% but the dollar value of sales reached just $3 millin, about 2% of the dollars alpine equipment brought in, so beware of incendiary views of the decline.
Snow sports specialty shop sales increased 9% in dollars sold through October to $355 miilion, but the results were not even nationwide. The South and Midwest regions suffered from declining sales while specialty shops in the west brought in $27 million more compared to August to October sales in 2014.　Northeast sales were up through October but warmer temperatures and lack of snow likely stalled November and December sales in this region.
Chain store sales decreased 3% to $219 million through October, and online sales increased 11% to $226 million through October.
