Snow Peak Enlists McGibbon to Lead and Expand Sales Organization

Snow Peak kicked off a year of sales team growth by adding Jason McGibbon as chief revenue officer. Starting this month, McGibbon will enhance the leadership team, helping to drive the brand’s expansion in 2020 as it celebrates 20 years in the U.S. This new hire will serve as just the beginning in a wave of new additions Snow Peak is looking to make to the Portland-based team in this quarter, said the company.

A sales and outdoor industry veteran, McGibbon most recently led Yakima Product’s sales organization as vice president of sales. During his time at Yakima, he drove a sales team that achieved record growth and expansion into new market sectors. He has extensive sales management experience over decades of progressive leadership roles at brands such as The North Face, New Balance Performance Outerwear, Sierra Designs, Kelty, Mission Playground and Mountain Hardwear.

Beyond professional accomplishments, McGibbon has long been committed to contributing to the future of the outdoor industry, advising on numerous boards, attending leadership conferences, and advocating for increased outdoor participation through organizations such as PeopleForBikes, Oregon’s Outdoor Coalition, Portland State University’s Athletic and Outdoor program and serving as a mentor through the Skip Yowell’s Future Leadership Academy.

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”In 2019, Snow Peak began adding talent to functional teams across our U.S operations as strategic investment in our North American growth,” said Matt Liddle, chief operating officer at Snow Peak USA. “As we start 2020, I’m incredibly delighted to welcome Jason to our Snow Peak team. His passion, experience, and leadership will be a major catalyst for growth as we move forward into the future of Snow Peak USA.“

To support this year of major expansion for Snow Peak, the brand is looking to hire a number of sales positions, with a focus on sales management, dealer services, customer service and multiple sales agencies across channels of distribution. More info about internal positions can be found at