The makers of drirelease announcd Snikwah Worldwide as the winner of its 2015 innovation award. Showcased at the OR Summer Market event in Salt Lake City, Utah, the award celebrates innovation in the design and construction of active wear that enhances the comfort of participants as they compete or engage in high-energy pursuits.
The Snikwah Original line features patented, convertible neck performance shirts featuring full range head and upper body coverage. Designed for a wide variety of outdoor activities – from surfing to fishing – the shirts carry a UPF 50+ rating and are made from a drirelease fabric blend for top-quality moisture wicking to stabilize internal body temperature in challenging environments like the heat of the burning sun or biting wind.
“We are delighted to recognize Snikwah Worldwide and its commitment to superior comfort through the Snikwah Original line of shirts that balance function with everyday utility,” said Darryl Schimeck, chief executive officer of Optimer Brands, the parent company of drirelease.
Snikwah’s winning entry can be viewed at drirelease booth #62030 at the OR Summer Market trade event in Salt Lake City, Utah, August 5-8, 2015.
