ALLIED Feather & Down announced the official launch of trackmydown.com to the consumer with upcoming Fall 2015 down products hitting retail shelves. Trackmydown.com has been in the beta phase for some time now, but a number of brands have included this tool into their products as Allied launches the official consumer Web site at Outdoor Retailer.
Trackmydown.com was developed from ALLIED’s robust internal traceability database that is able to track every lot of down from farm through shipping into processing, blending and finally out to manufacturers. Using this database, the supplier has been able to build a consumer-facing website at trackmydown.com.
Here, the consumer can log on, and with a lot number printed on hang tags, in garment or through QR codes, can access all the relevant information about the down inside their product. The consumer can now know, not only where their down comes from, but experience its final fill power, content analysis and cleanliness results – all verified with all actual third party documents.
The website also educates the consumer about down in general and how it is sourced. With all this knowledge, the consumer can finally build a more intimate connection to the down products they are considering by seeing what – until now – has been invisible and learn what starts to differentiate down products on the market.