After 57 years designing and developing outdoor gear for outdoor enthusiasts, the Slumberjack brand is evolving and introducing a new line of hunting products under the name SJK Tactical Hunting. This July, the entire SJK / Slumberjack line will be highlighted on the completely redesigned www.SJKgear.com Web site.
Open for business on July 1, 2014, the updated SJKgear.com reflects the new direction for the evolving brand with several enhancements including a dedicated hunting gear page, a partner’s page highlighting its relationships with camouflage supplier Kryptek and hunting celebrities Outback Outdoors, and new P2P links to connect customers with retail partners.
“With the introduction of truly innovative hunting gear and a new overall direction for Slumberjack, we needed a solid platform from which to showcase our brand and tell our story,” said Russell Rowell, Vice President of SJK. “Our new SJK website will serve two key purposes by highlighting the evolving Slumberjack story and connecting our camping and hunting customers with the products and information they will need to make an educated gear purchase.”
The SJK Tactical Hunting line includes five new packs, a Thermal Cloak and Rifle Hauler Mat. The current Slumberjack line includes tents, sleeping bags, furniture, and more.
