SKORA, Inc., the innovative maker of premium, lightweight performance running footwear, announced a partnership with Portland, Ore.-based Frank’s Garage, a creative marketing, design, and branding house specializing in the athletic, action sports, outdoor, and LOHAS markets. Together, the two companies will look to build a results-driven strategy for SKORA’s brand platform, aligning the brand with target consumers and retailers, creating multiple engagement opportunities and establishing the brand personality.
“We are very excited about this new collaboration,” said David Sypniewski, Founder and CEO of SKORA. “Frank is a footwear marketing firm with tremendous experience in the categories that SKORA lives in. We’ve always wanted a partner who shares our passion for the running category, but who can leverage our potential through traditional and new media marketing concepts. We’ve found that in Frank.”
Frank and SKORA will launch their ‘Love Your Run Again’ campaign this Spring. The campaign will focus on the health and comfort features inherent in SKORA’s ‘Run Real’ philosophy of natural design, immediate comfort, and stunning aesthetics.
