Swiss ski boot brand Dahu announced that ski industry veteran Dano Bruno will lead the brands latest initiative, the Corsair Fit Experience (CFE). Bruno will lead the brands initiative by leveraging his boot-fitting expertise with Dahu’s out of box fit. By blending simple to navigate size technology with digital one-on-one consultations with the team from Dahu’s Swiss and Colorado offices, the Corsair Fit Experience allows customers to create a direct relationship with the brand in a way that historically ski boot companies haven’t been able to establish, said the company.
“I have built my career around the biomechanics of the foot and watched as time and time again ski boot companies failed to think outside the box,” said Bruno. “Dahu has delivered the future, both in product and through the Corsair Fit Experience, providing to the user a product that is both comfortable and performance driven” said Bruno.
“There are moments in our industry where the people validate the product; having built boots for the world’s most accomplished athletes, Dano represents an industry authority that is indisputable.” said Clark Gundlach, Dahu CEO.
The Corsair Fit Experience, launched last month on Dahu’s updated ecommerce website, https://www.skidahu.com/corsair-fit, is complimentary, and comes with a 100% fit guarantee.