Sinoff Named GM at EVOLV

The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, has hired William (Bill) Sinoff as general manager of EVOLV climbing shoes. As general manager of EVOLV, based in Los Angeles, Calif., Sinoff has the global responsibility of defining and implementing strategies aimed at growing the brand and business. He will start on January 6, 2020.

Sinoff has 20 years of experience in business development, sales and general management in both private and publicly held companies. His background included work with leading brands in the outdoor industry, including national sales management roles at Black Diamond and Ex Officio and a long-time sales role at Patagonia. For the past five years, he has served as GM at bigtruck brand, an American headwear and accessory brand.

While at bigtruck, Sinoff reportedly grew the brand significantly across direct, wholesale and international channels while establishing one co-branding business platforms. As GM of bigtruck, he prepared and led the organization for a capital raise, established a board of directors and created a full complement of organizational governance.

Sinoff’s responsibilities as the EVOLV GM encompasses brand management, North American and international sales and marketing including the resoling and retail businesses, product design and development oversight, supply chain and production. He will manage the EVOLV team and have administrative oversight of the Los Angeles office while sharing resources with Oberalp North America’s Boulder office for functions such as accounting & administration, demand planning, dealer and customer service and warehousing.

“The EVOLV brand has a rich history of creating high-performance climbing shoes for the urban and outdoor climbing communities,” said Drew Saunders, country manager for Oberalp North America. “Bill has an ideal combination of being a passionate climber and a business and sales leader with a track record of building high-performance outdoor brands.”

“I have always admired Brian Chung and EVOLV as a high-quality, premium, technical brand and believe it holds significant untapped growth potential,” Sinoff said. “I look forward to leading the EVOLV team in LA and working with our teammates in Boulder and around the world to provide market-leading climbing shoes that meet the needs of climbers everywhere.”

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